What happens if a celebrity uses their personality rights?

Exclusivity is a big factor in attracting commercial dividends for celebrities. So unauthorised use causes a tangible loss of revenue. Celebrities can move the Court and seek an injunction when an unauthorised third party uses their personality rights for commercial purposes. How does the law protect the right?

Does Kapoor have personality rights?

The Delhi High Court this week allowed Kapoor’s pleas for protection of his personality rights from misuse by third parties. What is a personality right? The name, voice, signature, images or any other feature easily identified by the public are markers of a celebrity’s personality and are referred loosely as “personality rights.”

How to protect personality rights in India?

(Also Read: Amitabh Bachchan files civil suit to seek protection of personality rights in Delhi High Court ) The closest statute to protect personality rights is Article 21 of the Constitution of India under rights to privacy and publicity.

What are personality rights?

Personality rights refer to a right of a person related to his or her personality which can be protected under the right to privacy or as property of a person. This is important to most celebrities because the public uses their name for trades, and this usage influences their sale and other practices as well.